SRL Diagnostics – Franchise Collection Center

Business Model & Investment Plan
1. Business Overview
SRL Diagnostics is a leading pathology and diagnostics service provider with a strong reputation for accuracy, reliability, and quality. The Franchise Collection Center (FCC) will act as a sample collection unit where patients can visit for diagnostic tests, and the samples will be processed at SRL Diagnostics’s Network Labs.

2. Investment & Eligibility
💰 Investment Required: ~ Rs.5 Lakhs
Breakdown of Costs:
Franchise Fee & Setup Cost: Rs.2,00,000 – Rs.3,00,000
Interiors, Furniture & Basic Infrastructure: Rs.50,000 – Rs.1,00,000
Medical Equipment & Consumables: Rs.50,000 – Rs.1,00,000
IT Setup (Computer, Printer, Internet, Software): Rs.1,00,000 – Rs.1,50,000
Marketing & Branding: Rs.50,000 – Rs.75,000
Working Capital (First 3 Months): Rs.75,000
📍 Eligibility Criteria
Space Requirement: 200-250 sq. ft. on the ground floor with a toilet facility.
Location: It should be best visible, easily accessible, medically active area, preferably on the main road.
Work Timings and Working Day: 7.30 AM – 7.30 PM and Monday To Friday
Campaign on Every Weekend : 7.30 AM – 11.30 AM – Saturday & Sunday
Preferred Background: Medical, healthcare, pathology, pharmacy, or related experience.
Entrepreneurial Skills: A self-motivated individual with customer service and business acumen.

3. Revenue Model & Profitability
💵 Revenue Streams
Sample Collection Fees (Commission per test)
Health Check-up Packages (Corporate & Individual Plans)
Home Collection Services (Additional Charges)
Corporate Tie-ups (Hospitals, Clinics, Companies)
💰 Expected Monthly Revenue
Assuming an average patient footfall of 15-30 per day, with each test priced between Rs.200 – Rs.2,000, revenue estimates are:
Lower Range: Rs.1,50,000 – Rs.2,50,000 per month
Higher Range: Rs.3,00,000 – Rs.5,00,000 per month
📊 Profit Margin & ROI
Net Profit Margin: 30%-50% after operational costs.
Breakeven Point: 6-12 months.
Return on Investment (ROI): Expected within 1 year.

4. Key Operational Requirements
🔹 Infrastructure & Equipment
Reception & waiting area.
Sample collection room.
Refrigerator (for sample storage).
Blood collection kit, centrifuge, and basic pathology equipment.
Computer with internet & LIMS software.
🔹 Staff & Roles
Phlebotomist/Lab Technician (Trained professional for sample collection)
Receptionist/Admin (Optional for handling patients and billing)

5. Marketing & Branding (Offline and Online)
Doctor Referrals: Partnerships with doctors and clinics for patient referrals.
SRL Diagnostics branding & signboards outside the center
Local Advertising: Flyers, banners, newspaper ads, and local WhatsApp marketing.
Offer discounted health check-up packages
Google My Business Listing for local search visibility
WhatsApp & SMS Marketing for customer engagement
Social Media Ads : Running health awareness campaigns on Facebook, Instagram, and Google Ads.
Collection Center’s Website Integration with appointment booking
Corporate & Institutional Tie-Ups: Partnering with companies for employee health checkups.
Offer health check-ups in offices & schools
Discounted bulk check-ups for companies & housing societies
Partner with gyms, spas & wellness centers for regular check-ups

6. Support from SRL Diagnostics
Brand Name & Trust – Use of SRL Diagnostics exclusive brand license rights for credibility.
Training & Guidelines – Training on sample collection, software usage, and patient management.
Marketing & Logistics – Digital marketing Input provided. Manage Sample Transporation.
CLIMS & Smart Reporting – Access to CLIMS software for smart reporting and lab management.
SRL HealthXpert Support – Free HealthXpert and Doctor Consulatation, based on appointment.
Test Booking Platform – Tieup with Pathology Bazaar – Generate online booking home collection leads.

7. Conclusion
SRL Diagnostics Franchise Collection Center is a profitable & scalable business opportunity.
With a low investment of Rs. 5 Lakhs, it offers a breakeven in 6-12 months
and consistent monthly income of Rs. 50,000 – 3,00,000.
Next Steps:
1️⃣ Select Location & Space Setup
2️⃣ Complete Franchise Agreement & Registration
3️⃣ Setup Infrastructure & Equipment
4️⃣ Marketing & Outreach Campaign
5️⃣ Start Operations & Build Customer Base

CLICK HERE TO APPLY

NOTE: – The sample collection center is the first point of contact that represents the brand and image of SRL Diagnostics. It is a place where customers walk in to provide their samples, placing their trust and confidence in the accuracy and efficiency of test results.

Managing an SRL Diagnostics Collection Center as an owner or franchisee requires strict adherence to quality, operational excellence, and compliance with regulatory standards. Franchisees must ensure that their center meets SRL Diagnosics high standards in infrastructure, hygiene, staff training, and customer service. Proper sample handling, storage, and transportation must be maintained to guarantee accurate test results. Compliance with NABL, CAP, ISO, and other accreditation bodies is mandatory to uphold credibility and trust. Additionally, SRL Diagnostics provides franchisees with digital tools for seamless appointment scheduling, billing, and real-time tracking. Regular audits, SOP adherence, and customer feedback mechanisms are in place to ensure continuous improvement. A successful SRL Collection Center thrives on brand integrity, operational efficiency, and patient trust, making it a rewarding and sustainable business model.

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